Gucci High-Profile Cultural Activations Diverge From Parent Company Sales Declines

Kering shares down 16%, set for biggest one-day drop Gucci sales decline continues despite Kering turnaround efforts Luxury brands face toxic cocktail of consumer squeeze and conflicts Hermes valuation falls to lowest since 2014 Reporting by Helen Reid, Additional reporting by Alessandro Parodi, Editing by Louise Heavens Our Standards: The Thomson Reuters Trust Principles. , opens new tab London-based reporter covering the European retail sector through a global lens. Focusing on companies including Adidas, H&M, Ikea, and Inditex and analysing corporate strategy, consumer trends, and regulatory changes, Helen also covers major supermarket groups like Ahold Delhaize, Carrefour, and Casino. She has a special interest in sustainability and how investors push for change in companies. Previously based in Johannesburg where she covered the mining industry. ago Tunisian boatbuilders find a niche in global luxury yacht market ago World category South Korea fines Coupang $220 million for abusing dominance in food delivery market ago Retail & Consumer category UK retail spending shows modest growth ahead Black Friday, survey show ago Legal category Companies risk fines of 6% global turnover for unfair digital trade practices, EU draft law shows ago Retail & Consumer category Tyson to partner with rancher group, restart second shift at Texas beef plant November 6, 2026 Retail & Consumer c

The night was young. Very young, as I cruised across Los Angeles to this year’s LACMA Art + Film Gala. I decided to arrive before the usual red-carpet mayhem starts, and because I had gotten ready several hours too early, I was starting to entertain the idea of having a quick nap in my glam and gown. I was wearing a 1930s purple satin bias-cut dress that I won at an auction for considerably less than it was worth. Such a purchase can do wonders for one’s self-esteem: I felt like a million bucks. This year marked the 15th anniversary of the gala, which honors artists and filmmakers while raising funds to support the museum’s programming. The evening, sponsored by Gucci and co-chaired by Eva Chow and Leonardo DiCaprio, would celebrate Latvian artist Vija Celmins and filmmaker Denis Villeneuve. The art world and Hollywood are not always natural bedfellows, although they have certainly become more comfortable with one another over the years. I was interested to see how the two would behave over dinner. I arrived fashionably early, both because I am extremely punctual and partly because I have developed an aversion to the chaos that accompanies certain Los Angeles events. Anya Taylor-Joy was making her way towards the photographers in an archival Pierre Cardin sculptural gown and jacket looking like a beautiful futuristic loofah. I spotted the sparkle of her Tiffany & Co. Schlumberg

With seven Super Bowl rings, numerous all-time records, and a 17-foot-tall bronze statue outside Gillette Stadium, one might imagine Tom Brady doesn’t have much left to prove, but that doesn’t mean the 49-year-old NFL GOAT isn’t up for a new challenge. The latest of these? Sauntering down a runway in the middle of Times Square for Demna’s first cruise show at Gucci . Ahead of his return to the Gucci-verse this week—in a new ad campaign shot by Michal Chelbin for Demna’s fall-winter 2026 collection, which also stars the likes of Alex Consani, EsDeeKid , and Shawn Mendes — GQ caught up with Brady about his first modeling gig, his workout regimen, and his newfound appreciation for leather pants. Tom Brady: Not much, ironically, so it was a fun phone call. At first, there was a bit of like, “Wait, say that again?” But the more we got into it, I think the more excited I got, and I realized how unique the experience would be for me to really get outside my comfort zone and try something I've never tried. You have these once-in-a-lifetime opportunities, and that's how I saw it. I’ve had a lot of really surreal experiences in my life, and that was as unique as any of them. Just being in Times Square and seeing how they built out the set and stage, and then ultimately how they organized it all. It was amazing to see how it all came together, and I think it went off great. Oh my god, you