Brand weekly · watches
Zenith Watches Draw Lifestyle Spotlight as Secondary Market Prices Decline
The brand sits at the bottom of our watch rankings over ninety days as prices continue to slide.
August 22, 2026
Brand Intelligence / Luxury Watches
Zenith Secondary Market
The Pricing Culture Zenith Index tracks changes to the average list price of Zenith watches on the leading online secondary marketplaces for luxury watches.
Market brief
Zenith is tracked here as a live luxury watches dossier: current index direction, recent Pricing Culture coverage, and related auction-result context in one place for advisors, dealers, collectors, and family-office teams.
Price signal updated Aug 22, 2026
- Latest index close
- $80.12
- 7D
- +0.09%
- 90D
- -17.73%
- 365D
- -23.39%
Dossier contents
Recent luxury watches auction results
Watches Online: The New York Edit
Christie's / Watches
$1.2M
The New York Watch Auction: XIV
Phillips / Watches
$75.8M
Important Watches
Christie's / Watches
$17.1M
Modern Icons: Jewels & Watches from an Important Family Collection
Christie's / Watches
$5.4M
Zenith News and Market Coverage