The Desk · watches
Zenith Secondary-Market Watch Prices Fall Over Past Year
Our latest market survey shows average asking prices for the brand down over both quarterly and monthly periods.
August 22, 2026
Brand Intelligence / Luxury Watches
Luxury Watch Secondary Market Prices, Indexes, and News
Pricing Culture tracks public secondary-market signals for Rolex, Patek Philippe, Cartier, Audemars Piguet, and the other watch brands professionals monitor.
Category brief
Luxury Watches brings together live index signals, brand dossier pages, and recent Pricing Culture coverage so readers can move from market-wide direction to individual brand context without leaving the site.
- Brand dossiers
- 16
- Strongest 90D
- Patek Philippe +19.03%
- Recent coverage
- 24
90D spread: Patek Philippe +19.03% / Zenith -17.73%
- Luxury Watch Index-0.05%90D
- A. Lange & Söhne-2.22%90D
- Audemars Piguet-5.44%90D
- Patek Philippe+19.03%90D
- Breguet+0.80%90D
- Rolex-4.90%90D
- H. Moser & Cie-4.00%90D
- Girard-Perregaux-1.55%90D
- Hublot+1.31%90D
- Jaeger-LeCoultre-2.71%90D
- Vacheron Constantin+5.25%90D
- Omega-5.06%90D
- Cartier-4.28%90D
- Blancpain+11.07%90D
- Piaget+7.14%90D
- Zenith-17.73%90D
Luxury Watches brand pages
Brand weekly · watches
Zenith Watches Draw Lifestyle Spotlight as Secondary Market Prices Decline
The brand sits at the bottom of our watch rankings over ninety days as prices continue to slide.
August 22, 2026
Brand weekly · watches
Piaget Revives Swinging Sautoirs as Secondary Market Prices Climb 14.30%
Piaget ranks 2nd of 15 tracked watch brands for secondary-market price growth over the last three months.
August 22, 2026
Brand weekly · watches
Cartier Privé Les Opus Collection Draws Fresh Attention
The brand maintains a top-ten rank by index size as secondary-market asking prices ease over the quarter.
August 22, 2026
Brand weekly · watches
Omega Draws Spotlight With New Seamaster and Speedmaster Releases
Secondary-market asking prices for the brand rose +0.10% over the week, providing a brief reprieve from longer-term downward pressure.
August 22, 2026
Brand weekly · watches
Vacheron Constantin Launches Overseas Dual-Time Cardinal Points Collection in Langkawi
The brand ranks 5th of 15 watchmakers tracked over the past quarter, showing resilient secondary market performance compared to peers.
August 22, 2026
Brand weekly · watches
Girard-Perregaux Named Official Watch Partner of Williams Racing F1 Team
The brand ranks 8th of 15 tracked watch brands over the past quarter, matching the median performance of its peer group.
August 22, 2026
Brand weekly · watches
H. Moser & Cie. Translates Sneaker Icon with Streamliner Pump
The brand's secondary-market asking prices fell -0.40% this week, ranking 14th of 15 among peer watch brands over the last ninety days.
August 22, 2026
Brand weekly · watches
Patek Philippe to Open Largest Watch Exhibition Ever in Milan
Secondary market asking prices for the brand rose +2.30% over the last 30 days, as the manufacture prepares its largest public showcase.
August 22, 2026
The Desk · watches
Sotheby’s Establishes Marquee Abu Dhabi Luxury Auctions to Capture Regional Demand
The auction house expands its physical footprint in the Middle East with curated sales carrying combined estimates reaching $9,700,000.
August 20, 2026
Brand weekly · watches
Hublot Unveils Big Bang Reloaded as Secondary Prices Rise +1.40%
The brand ranks 4th of 15 tracked watch makers as secondary-market asking prices climbed over the week.
August 17, 2026
Brand weekly · watches
Rolex Customizes One-of-One Daytona Watch for Drake
Secondary market asking prices fell over the past month, though Rolex saw a minor weekly uptick as the brand customized a bespoke timepiece for the musician.
August 17, 2026
Brand weekly · watches
Breguet Classique Tourbillon Spotlights Brand as Secondary Prices Climb
The Swiss watchmaker saw secondary-market asking prices rise +0.31% over the week, marking a third straight weekly increase.
August 17, 2026
Brand weekly · watches
A. Lange & Söhne CEO Wilhelm Schmid Details Brand Preservation Strategy
A. Lange & Söhne ranked 7th of 15 tracked watch brands over the last ninety days as secondary prices rose +0.03% this week.
August 17, 2026
The Desk · watches
Elvis Presley's Diamond-Set Omega Watch Heads to Phillips Auction
The white-gold timepiece, gifted by RCA Victor in 1961, demonstrates how historical significance elevates vintage watch values independently of traditional horological metrics.
August 14, 2026
The Desk · watches
Sotheby's Shifts Watch Strategy Toward Independent Makers as Rolex Asking Prices Fall
The auction house focuses on rare independent watchmakers and provenance as traditional secondary-market brand indices ease.
August 14, 2026
The Desk · watches
Rolex Certified Pre-Owned Sales Surpass New Gray Market Transactions
Certified pre-owned sales reached $385 million in the first half of 2026 as the secondary market for the brand expanded.
August 14, 2026
The Desk · watches
Patek Philippe Secondary-Market Asking Prices Climb Over Past Year
Average asking prices rose +21.37% across a survey of 348 timepieces, despite a minor easing over the past week.
August 13, 2026
The Desk · watches
Secondary-Market Asking Prices for Piaget Watches Climb Over Past Year
Average asking prices rose +53.51% across a survey of 1,691 watches, driven by strong upward movement over the past quarter.
August 13, 2026
The Desk · watches
Early Journe Masterpieces Headed to Auction Highlight Growing Demand for Provenance
A unique timepiece owned by filmmaker Francis Ford Coppola joins an exceptionally rare early commercial watch in a pair of highly anticipated upcoming sales.
August 11, 2026
Brand weekly · watches
Blancpain Expands Villeret Ultraplate Line as Secondary Market Prices Rise
Blancpain ranked 3rd of 15 watch brands in 90-day price growth, outpacing the broader category benchmark.
August 10, 2026
Brand weekly · watches
Hublot Draws Spotlight with Mahomes as Secondary Prices Hold Steady
As Patrick Mahomes discusses his personal collection, secondary asking prices for the brand remain stable over the short term.
August 10, 2026
Brand weekly · watches
Girard-Perregaux Laureato Fifty Rose-Gold Dial Reviewed by Fratello Watches
The brand maintains its middle-tier standing among tracked watch brands as secondary asking prices face pressure.
August 10, 2026
Brand weekly · watches
Piaget Gains Ground as High-Profile Watch Designs Capture Collector Attention
The brand ranks highly among tracked watch brands over a ninety-day period, outperforming the category benchmark.
August 3, 2026