Audemars Piguet Tightens Grip on Secondary Market as UK Sales Rise

WatchPro reported that Audemars Piguet, alongside Rolex and Patek Philippe, has tightened its grip on the secondary market.

Additionally, WatchPro reported that Audemars Piguet experienced a significant jump in UK sales, highlighting robust demand for the brand's luxury timepieces in key regional markets.

On the collector front, Esquire reported that Romeo Beckham's watch collection features a vintage Audemars Piguet model, demonstrating the enduring appeal of the brand's heritage designs among high-profile collectors.

In the broader secondary market, Audemars Piguet ranks 10 out of 15 tracked brands in the watches category over the past ninety days. During this ninety-day period, the brand's market index fell -2.29%, placing it below the category median change of -1.66% and the benchmark CLTBWATCH index, which fell -0.57%. This performance highlights a wider divergence among top brands, where best-performing peer Patek Philippe rose +4.44% and worst-performing peer Jaeger-LeCoultre fell -11.65%.

For advisors and collectors, the brand's near-term performance shows mixed signals across different timeframes. Across 45 tracked listings on leading secondary marketplaces, average prices moved down -0.03% over the past seven days. However, prices rose +1.17% over the past thirty days, and the brand maintains a positive longer-term trend with a gain of +12.77% over the past year.