Hermes Gains Ground as Football Stars Drive Men's Bag Profile

High-profile celebrity endorsements are keeping Hermes at the center of the luxury conversation, with FashionNetwork USA reporting that football star Erling Haaland's preference for Hermes man bags is helping to elevate the brand's profile. The trend highlights a growing interest in oversized, premium travel and daily bags among male collectors.

In product developments, Monochrome Watches reported that the brand has introduced the new Hermes Arceau Cavalier en Formes. This watch release adds to the brand's creative portfolio, blending equestrian design motifs with high-end watchmaking to engage collectors beyond the leather goods category.

Secondary-market data from Pricing Culture serves as the primary gauge of the brand's current collector-market momentum. Over the last week, average prices across secondary marketplaces moved up 2.85%, marking a second consecutive weekly increase for the brand.

In the broader market context, Hermes sits in the lower tier of its peer group, ranking 5th of 7 tracked brands in the handbag category over a 90-day period. Its 90-day change of -0.97% fell behind the category benchmark, which rose 0.80%, and lagged the category's median change of -0.35%. During this period, Fendi led the peer group with a gain of 10.52%, while Dior was the worst performer, dropping -7.12%.

For advisors and collectors, the short-term upward movement offers a tactical entry window despite a longer-term decline of -1.62% over the past year. Across 42224 tracked listings on leading secondary marketplaces, average prices rose 2.97% over the past 30 days.