Piaget Gains Momentum as Auction Interest Rises

WatchPro reported that Bonhams is seeing prices rocket for Cartier and Piaget watches.

WatchPro USA noted that the auction house has seen surging interest in vintage Piaget models, highlighting a broader revival of the brand's historic watch designs.

While auction houses report strong qualitative momentum, the hard secondary-market signal is captured by Pricing Culture's tracking. Across 15 surveyed listings on leading secondary marketplaces, average prices remained flat at 0.00% over the past week.

Over a longer horizon, Piaget has shown notable resilience. The brand ranks 2nd of 15 tracked watch brands over the past ninety days, significantly outperforming the category benchmark's decline of -0.57%. During this period, the median change across the category was -1.66%, with Patek Philippe leading as the best peer at +4.44% and Jaeger-LeCoultre trailing as the worst peer at -11.65%.

For advisors and collectors, Piaget represents a strong mid-term performer despite short-term fluctuations. Over the past thirty days, average prices moved down -0.97%, while the ninety-day view shows a solid gain of +3.93%, contrasting with a year-over-year decline of -0.95%.